We’re a black owned wig company and salon located in glamorous Los Angeles, California. Since 1987, we’ve been uplifting women with our game-changing, confidence-boosting hair solutions. As the A-lister’s choice, Embree Theory helps every client, celebrity or otherwise, look and feel like a star! Always innovating, we develop hairpieces that mix style and quality with comfort and protection for your crown. We’re the proud creators of Embree Theory Clip-Ins, beautiful luxury hair extensions that blend seamlessly without damaging your tresses. We have a passion for introducing and influencing super-hot hair trends (because looking *fire* is a must). And because we believe that healthy hair is self-care, we’re working to shake up the industry with high-quality products that protect your natural locks.
Our founder, Justi Embree, has been a licensed master stylist for over 20 years. Her inspiration for Embree Theory was a client who suffered from Lupus-related hair loss. For the client, not being able to part her hair was destroying her self-esteem - but Justi stepped up, created the solution, and Embree Theory was born. Today, we’re here for all women, whether you’re looking for show-stopping fashion wigs or clip-on hairpieces for thinning hair. Check out our gallery for inspo! If you don’t see something with your name on it, share your ideas at info@embreetheory.com and you might just spark a new trend.
Our Values
Embree Theory is an ethical business built on integrity and transparency. Hair care, education, innovation, and flawless technique are at the heart of everything we do. We’re committed to providing the safest, highest quality hair solutions while delivering excellent customer support.
Our Mission
At Embree Theory, we know that when your hair looks good, you feel unstoppable. Our mission is to create high-quality wigs and hairpieces that reveal your real beauty and level up your confidence. We’re always designing new collections, so you can switch up your style to suit your mood or nail the latest look.
Our Vision
Understanding the unique needs of black hair, we think the wig industry needs a wake-up call, ASAP. Wigs and hairpieces should not only look fabulous but also protect your natural hair and crown. We hope to spark change by showing that hair care shouldn’t be sacrificed for hair flair. Where will our vision take us?