We’re a black owned wig company and salon located in glamorous Los Angeles, California. Since 1987, we’ve been uplifting women with our game-changing, confidence-boosting hair solutions. As the A-lister’s choice, Embree Theory helps every client, celebrity or otherwise, look and feel like a star! Always innovating, we develop hairpieces that mix style and quality with comfort and protection for your crown. We’re the proud creators of Embree Theory Clip-Ins, beautiful luxury hair extensions that blend seamlessly without damaging your tresses. We have a passion for introducing and influencing super-hot hair trends (because looking *fire* is a must). And because we believe that healthy hair is self-care, we’re working to shake up the industry with high-quality products that protect your natural locks.
Our founder, Justi Embree, has been a licensed master stylist for over 20 years. Her inspiration for Embree Theory was a client who suffered from Lupus-related hair loss. For the client, not being able to part her hair was destroying her self-esteem - but Justi stepped up, created the solution, and Embree Theory was born. Today, we’re here for all women, whether you’re looking for show-stopping fashion wigs or clip-on hairpieces for thinning hair. Check out our gallery for inspo! If you don’t see something with your name on it, share your ideas at info@embreetheory.com and you might just spark a new trend.

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