It All Started With Women Like You.

  • Hey there, beautiful ladies! Welcome to a journey that's been two decades in the making, a tale of tresses spun with passion, creativity, and a dash of Hollywood glam.


    Nestled in the heart of glamorous Los Angeles, California, Embree Theory isn't just a black-owned wig company – it's a legacy of confidence, empowerment, and Hollywood-inspired glamor that has been flourishing since 1997.


    I'm Justi Embree, and I'm beyond thrilled to welcome you to the heart and soul of my life's work.

It’s More than Just Hair

Together, at Embree Theory, we've danced in the beauty of resilience, celebrating breast cancer survivors, radiant brides-to-be, individuals bravely navigating alopecia, the unstoppable multitasking mothers, the dazzling stars of Hollywood, and the fierce professional athletes. Our journey has embraced every woman in between who's ever longed to embrace the beauty of her natural texture. Because here, beauty knows no boundaries, and every story is a chapter in the vibrant tapestry of empowerment we're weaving together.

“...a legacy of confidence, empowerment, and Hollywood-inspired glamor that has been flourishing since 1987.”

Meet Our Founder

  • The heart and soul behind Embree Theory, Justi Embree, is a seasoned master stylist with over two decades of expertise.


    The spark for Embree Theory ignited from a powerful moment – a client grappling with Lupus-related hair loss. Unable to part her hair, her self-esteem suffered.

    Justi, being the visionary she is, stepped forward, crafted a solution, and thus, Embree Theory was born. Today, our commitment extends to all women.


    Whether you're in search of captivating fashion wigs or clip-on hairpieces for those subtle transformations, we've got you covered. Dive into our gallery for inspiration, and if you don't find your perfect match, share your ideas at info@embreetheory.com.


    Who knows? Your vision might just spark the next big trend!